Learn how you can be a guest on eOrthopodTV:
What is eOrthopodTV?
Medical Multimedia Group. LLC, has been developing orthopaedic patient education since 1992. In 2007, we launched eOrthopod Public - an orthopaedic portal devoted to providing orthopaedic information that is understandable, well-illustrated and accessible.
The Internet is evolving - our vision is evolving.
Internet video provides richer, more effective information. Internet video gives anyone the ability to create a Personal TV Channel to distribute information on demand.
eOrthopodTV is YOUR opportunity to participate in the Internet video revolution.
eOrthopodTV opens the door to real health care providers to share their views and opinions with patients every day.
Why would I want to be a guest on eOrthopodTV?
By participating in eOrthopodTV, you help us create a useful resource for patients and enhance our product. At the same time, we share those professionally produced video materials with you to market YOUR practice.
We take care of the work and the expense of hiring the producers, editing the video, getting the video on the Internet and making your video widely available to patients looking for orthopaedic information.
You are free to use those video materials in any way that you want, including on your own website, on a DVD to distribute to your referring providers and patients or on your local news station.
It's your choice!
What is it like to be a guest on eOrthopodTV?
eOrthopodTV is simply a one-on-one interview between the host, Randale C. Sechrest, MD, and a guest. Generally, each interview focuses on a single topic area - either a specific orthopaedic condition or a specific orthopaedic procedure.
Think of the interview in this way: As the interviewer, Dr. Sechrest plays the role of the patient - an uber patient if you will. Dr. Sechrest's job will be to represent all those patients who are trying to understand the condition or intervention being discussed. Dr. Sechrest will guide a comprehensive discussion, asking all the questions a patient should be asking during a consultation with a health care provider.
Patients are the target audience for the interview. These interviews are meant to provide a patient with clear understanding of their condition and the treatment decisions they face.
Imagine if your patients could eavesdrop on that sort of discussion. Once you place the video of your interview on your website, they can. Your patients are happier and better educated - and you save time. That's a pretty good deal.
Each interview lasts about 20 to 40 minutes. Depending on your available time and your interests, multiple interviews or "shows" can be recorded. The structure of each interview is consistent. You can download an outline of the typical structure for the condition interview and the procedure interview.
Each eOrthopodTV interview is published and made available via the eOrthopod website. Once published, the video is available to incorporate into your own website and for syndication to any other website.
What is eOrthopodTV Remote?
We conduct the interview over the Internet using videoconferencing software such as Skype. Prior to the interview, we ship you a "Studio in a Box" that contains all the equipment you need to connect to the Internet, conduct a videoconference and record your end of the conversation.
Medical Multimedia Group supplies all equipment necessary to participate and pays all production costs. All you need to provide is a quiet room, a high speed Internet connection and your knowledge.
How do I become a guest on eOrthopodTV Remote?
What is eOrthopodTV Studio?
In the studio, we use a format similar to the "Charlie Rose" style - two participants sitting across from one another at a table. When recording a series of interviews in the studio, our experience has shown that both the interviewee and interviewer wear out after about three topics. It is best to plan on about two hours in the studio at each session, followed by a break in between. An ideal schedule is to shoot two hours in the morning, break for lunch and then shoot two hours in the afternoon.
While you are in the studio, we can also capture video material that you would like to record for your own purpose. Would you like to videotape a welcome message for your website? postoperative instructions? informed consent? favorite Powerpoint presentation? Whatever you would like to get on tape, come prepared with a script and we will record up to one hour of video - for free.
How do I become a guest on eOrthopodTV Studio?
How can I use my eOrthopodTV Videos?
Syndication - Distributing Your Videos
The dynamic of syndication makes the Internet and the World Wide Web the most powerful media distribution engine the world has ever known. This dynamic is fueling the transition of broadcast television into a new entity that combines the richness of video media with the convenience of "download on demand" to create a new way of accessing and distributing information. The Internet video revolution is creating the mechanism for anyone to create and distribute video information to as wide - or as narrow - an audience as necessary to accomplish your business goals.
The concept is simple:
- Create your message
- Make it accessible on the Internet
- Enable others to find it
eOrthopodTV helps you accomplish each of these tasks.
- We provide the vehicle to create the message through the talk show format.
- We produce a professional quality video production and optimize it for Internet distribution.
- We provide a portal on the Internet to initialize distribution of your message to the target audience.
eOrthopodTV is the "contextual" portion of solving the distribution equation. Successful Internet distribution requires both content and context. Content is a critical "necessary but not sufficient" element. Providing an appropriate context to serve as a "container" to aggregate and increase the value of the content is also necessary. A growing collection, or library, of similar content is more valuable than isolated, individual offerings.
eOrthopodTV is the container for your content.
eOrthopodTV provides your content with a "home" on the Internet from which to begin the syndication process. eOrthopodTV represents a niche portal that gives us the ability to aggregate an audience to generate the attention necessary to be able to offer this service to you.
Your Video Assets
eOrthopodTV is a partnership between you and us.
Once your message is professionally produced and available on the Internet for distribution, this message is your asset to use as you like. Embed that message on your website, your hospital website, burn it on a DVD for physical distribution, send it to your friends, colleagues and patients via email, or make it available on your local news. We will be hard at work making the message available to other health care portals such as WebMD.com, RevolutionHealth.com, SpineUniverse.com, Spine-Health.com and EveryDayHealth.com.
In addition, we will continue to build the largest health care portal devoted to musculoskeletal medicine in the world - and YOU, YOUR practice and YOUR message will be a part of that.